Explorer Marketing

SEO is an integral part of any business’ website. It can dramatically help or hurt your business because most people find information on search engines like Google. This article will teach you how search engines work, basic terms for SEO, how to use SEO, and tools you can use to Read more…

Did you know that people need to hear about your company several times before they convert? How are they going to convert when they don’t know what problems can be solved by you? It’s easy, paid social media. Social media is already a great way to reach audiences, so many Read more…

Organic social media posts are anything your company posts on social media, not including any paid advertising. Organic social media is also known as free or unpaid marketing, which means that it does not involve paying for ads in order to promote your business and products. This type of marketing Read more…

Marketing strategy helps businesses keep organized, reach their audience with effective messaging and get to them at the perfect time to convert. If there is no strategy your business can be doomed to fail, that’s the last thing we want. To sustain present clients, attract potential customers, and improve their Read more…

Google offers a free service to create and manage ads. You’ll want to know how PPC ads work and how to actually create a campaign for Pay-per-click ads to reach your audience effectively.  PPC stands for pay-per-click. It’s an advertising method that requires you to pay when a user clicks Read more…

Data Analytics has become a buzzword in the last few years. Data Analytics is the process of extracting information from large amounts of data. It covers many different aspects such as marketing effectiveness, business intelligence, predictive analysis, and more.  Data analytics are used to extract useful insights from big data Read more…